The tour has been running every Thursday afternoon for the last three years and although free to members of the public, the Midlands based manufacturer encourages a donation from all visitors to go towards MG's supported charities.
Visitors include various MG car clubs from around the country, student groups from the UK and abroad, private clubs and owners of current and historic MG products. The tour has become a 'must' for all MG enthusiasts, with hundreds attending every year.
The tour consists of a visit to the purpose built factory sales centre, featuring the full product line up of current production MGs, as well as used MG vehicles. As all current MGs are designed, engineered and finally assembled at the Longbridge site, the tour includes a visit to SAIC Motor's European Technical Centre (SMTC), a state of the art design and engineering facility, responsible for current MG products in the UK, and a walk through of the manufacturing facility, where current products can be seen on the production line at various stages of the build process. Next is a short presentation recalling the prestigious 90 year history of MG, which takes place in the 360 seater conference auditorium. A walk around the onsite museum gives visitors a chance to view a selection of historic MG products, including a one-off 'Jubilee Gold' MG TF created especially for, and used in, the 2002 Golden Jubilee celebrations, and Lord Austin's office, relocated from its original location on site and painstakingly recreated using its original fixtures and fittings.
"We rely on voluntary donations and fundraising for the majority of the £8m plus needed to run our three Midlands hospices each year. This wouldn't be possible without the support of organisations such as MG. Their donation will make a huge difference to local children and families and on behalf of everyone at Acorns, I'd like to say a big thank you," said Laura Richards, Corporate Fundraising Officer at Acorns.