04 December, 2014

Peugeot and Pudsey teamed up in November to form a 'Dynamic Duo' and through an assortment of challenges have broken through the £1-million fundraising mark for BBC Children in Need.

Peugeot is Children in Need's only automotive corporate partner and the 'Dynamic Duo' campaign helped Peugeot and its Dealer network raise £280,122 in 2014, for this incredibly deserving charity, which took the Brand past the £1-million mark since joining forces with Pudsey in 2012.

Peugeot staff from the Coventry Head Office and Dealerships across the UK threw themselves into different fundraising challenges. These varied from bike rides, to the more leisurely but nonetheless demanding baking, through to car washes right across the country.

"After two successful years fundraising for BBC Children in Need, we really wanted to step up our efforts and exceed the £1-million mark. The effort at our Headquarters and across the country held no bounds and we are proud to have played our part in a record breaking telethon total of more than £32-million," said Stephane Le Guevel, MD, Peugeot UK.

Even though the TV telethon has finished, customers to any Peugeot Dealer can continue to donate and support Peugeot's Superheroes as 250 employees prepare to Skydive, Cycle from Paris to Coventry, Abseil, Hike or complete a 1,500 metre Open Water swim next year.


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