"We want to build on the momentum we created last year," said Alan Holtschneider, YTC Director, Marketing. "We are close to finalizing plans for the first playground site to be built this year, with additional ones to be named in the future."
Holtschneider added, "Yokohama is pleased to support social causes that address critical issues and produce positive impact. Only one in four children in the US get the required 60 minutes of daily physical activity they need to become healthy and fit. We are proud to be partners with KaBOOM! in activating a solution to the problem."
Through this partnership, Yokohama's initiatives will help put kids first and provide them play opportunities that will ensure they grow up to become healthy and productive adults.
"It's great to have a committed, active partner such as Yokohama onboard," said Sally McConnell, Chief Revenue and Marketing Officer at KaBOOM! "Thanks to this partnership, we are moving one step closer to our bold goal of bringing balanced and active play into the lives of all children."