Industry and community joined together for the largest single-night fundraiser in North America, raising US$ 5,340,000 for nine children's charities in Southeastern Michigan. NAIAS reported that 13,350 people braved Michigan's cold outdoor temperatures to attend Detroit's premier black-tie gala presented by FirstMerit Bank.
"Tonight, children and families were the center of the automotive world," said Scott LaRiche NAIAS Chairman. "I am so honored to be part of an industry and a community that pulls together to help others. The fact that Charity Preview was established by a group of Detroit-area auto dealers, and has grown to one of the most high-profile events in the nation, brings great pride to all of us in the dealer community."
Beneficiaries of the Charity Preview include Boys & Girls Clubs of Southeastern Michigan, Boys Hope Girls Hope of Detroit, The Children's Center, Judson Center, and The Detroit Institute for Children, Think Detroit PAL, March of Dimes, Children's Hospital of Michigan Foundation, and the DADA Charitable Foundation Fund, a fund of the Community Foundation for Southeast Michigan.